Awards | DK

The first round of BalCannes 2025 judging is underway, and the competition is fiercer than ever. A whopping 201 projects from five countries are in the ring, fighting for the title of the region’s best.



This year’s entry period closed on January 30, and let’s just say — regional creatives did not hold back. With over 200 submissions, BalCannes has officially shattered all past records. If that doesn’t prove how much the industry values this competition, nothing will.



The Market Mosaic category dominates the field, but Positive Change Mosaic is making waves too, with nearly 23% of projects tackling ethical and social impact themes. This year’s BalCannes entries are led by a strong showing from across the region, with 33% share of entries coming from Croatia, 28.4% from Serbia, 19.1% from Slovenia, 11.8% from North Macedonia, and 7.4% from Bosnia and Herzegovina.



But BalCannes isn’t just about pretty campaigns — it’s a hard-hitting industry snapshot, a pulse check on the best work coming out of Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia, and Serbia. And only the strongest will make it to the finish line: the exclusive award ceremony at DK Festival, happening 15—18 May, 2025, in Rovinj.



<figure class="wp-block-image size-full"><img src="https://cms.danikomunikacija.com/wp-content/uploads/2025/02/1-BalCannes-2025_CIJELI-ZIRI.png" alt="" class="wp-image-9477"/></figure>



Right now, it’s all in the hands of <a href="https://www.danikomunikacija.com/news/meet-the-experts-wholl-crown-the-regions-best-at-balcannes" target="_blank" rel="noreferrer noopener">the BalCannes jury</a>, who are sifting through the entries to decide who makes it to the final round. The top work won’t just win awards — it’ll be immortalized in the BalCannes Report, dropping after the winners are revealed.



Don’t forget that this year we’ve introduced a whole new stage for the award ceremonies — THE OTHER BEACH STAGE, where will enjoy in the glamorous award ceremony under the beautiful clear skies of Rovinj. If the weather doesn’t decide to rain on our parade.



Stay tuned. The best is yet to come.

BalCannes 2025 smashes records: 200+ entries battle for the top

This year marked a bold new chapter with the launch of our Best in Channel track, spotlighting projects that are breaking boundaries in innovation and digital transformation. We also expanded our categories and revamped the scoring system to better recognize work that’s redefining design, tech, and communication.



Winners were revealed at DK2025 in Rovinj. 



ABOUT IDEJAX



The X factor: you either have it or you don’t. That’s precisely what the expert jury hunts for at IdejaX, the premier national creativity competition. Here, agencies and independent professionals go head-to-head with their boldest ideas across 4 competition tracks — Best on Market, Best in Channel, Best Branding &amp; Rebranding and Best of Positive Change — and only those that displayed the most original concepts get up on the DK Festival stage to accept their hard-earned award for limitless creativity in communications. This year we're introducing a whole new competition track — Best in Channel that awards the best ideas in market communications in 13 categories, as well as new categories in the Best on Market competition track. Don't worry, <a href="https://www.danikomunikacija.com/news/idejax-2025-call-for-entries-the-new-age-of-creativity-is-here" target="_blank" rel="noreferrer noopener">we've written everything down for you.</a>



IDEJAX 2025 HIGHLIGHTS



Among more than 200 project entries,&nbsp;title of the Agency of the Year went to Imago Ogilvy, the Grand Prix was awarded to&nbsp;Bruketa&amp;Žinić&amp;Grey&nbsp;and Podravka is the Advertiser of the Year at IdejaX.



Top agencies of IdejaX, in order are&nbsp;Imago Ogilvy, Bruketa&amp;Žinić&amp;Grey, Studio Sonda, BBDO Zagreb and Superstudio.



A detailed overview of the winners in all four tracks can be found&nbsp;<a href="https://www.danikomunikacija.com/news/imago-ogilvy-is-the-agency-of-the-year-at-idejax-bruketazinicgrey-won-the-idejax-grand-prix-and-podravka-is-the-best-advertiser" target="_blank" rel="noreferrer noopener">here</a>. So, a big congratulations to everyone who showed us the grandeur of their creativity at IdejaX 2025. Until next year, keep creating amazing campaigns, challenging the norms, and demonstrating the immeasurable power of creativity.



Head to our <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener">Showcase</a> and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against): check out the scores in <a href="https://res.cloudinary.com/dgzjet5jn/images/v1748349567/IdejaX-2025_Best-on-Market_OCJENE/IdejaX-2025_Best-on-Market_OCJENE.pdf?_i=AA" target="_blank" rel="noreferrer noopener">Best on Market,</a> <a href="https://res.cloudinary.com/dgzjet5jn/images/v1748348214/IdejaX-2025_Best-in-Channel_OCJENE/IdejaX-2025_Best-in-Channel_OCJENE.pdf?_i=AA" target="_blank" rel="noreferrer noopener">Best in Channel</a>, <a href="https://res.cloudinary.com/dgzjet5jn/images/v1748348233/IdejaX-2025_Best-Branding-Rebranding_OCJENE/IdejaX-2025_Best-Branding-Rebranding_OCJENE.pdf?_i=AA" target="_blank" rel="noreferrer noopener">Best Branding &amp; Rebrading</a> and in <a href="https://res.cloudinary.com/dgzjet5jn/images/v1748348211/IV.-Best-of-Positive-Change_Ocjene/IV.-Best-of-Positive-Change_Ocjene.pdf?_i=AA" target="_blank" rel="noreferrer noopener">Best of Positive Change</a> tracks. Watch the video recaps, take notes, and aim higher.

IdejaX

Think your campaign actually worked? We hope you proved it. The entry period for Effie Awards Croatia 2025 is now closed. This isn’t about flashy ideas or clever headlines — it’s about results. No BS, just real impact.



If your campaign ran in Croatia between 22 August 2023 and 22 February 2025 and actually moved the needle, we hope you got your entry in on time. Agencies, advertisers, media companies — if you played a role in making something effective (key word: effective), you had your chance to step up.



Missed it? Well, there’s always next year.



ABOUT EFFIE



We’re all about effectiveness over here. Numbers, stats, results, creativity. You have to prove you’ve dominated in every field in order to deserve the so-called Oscar of the advertising industry. Effie celebrates the effectiveness of marketing communications. The trophies are awarded to the best agencies and advertisers for their remarkable market communication. Don’t let the big names that have already won the award scare you. Bite the bullet and get recognized by the biggest experts of the industry.



EFFIE 2024 HIGHLIGHTS



The winners of the gold Effie Croatia 2024 award are PIK Vrbovec plus and Imago Ogilvy agency&nbsp;with their partner&nbsp;STUDIO NEXUS for their project Kad će? Sad će!&nbsp;in the&nbsp;Food&nbsp;category;&nbsp;Molson Coorsand BBDO Zagreb agency with their strategic partners 404 and OMD Zagreb for the&nbsp;Ožujsko pivo 2019-2023 project in the Sustained Success&nbsp;category, and&nbsp;Konzum plus and ZOO agencija in partnership with TCC Global and STUDIO NEXUS for their Mali veliki talenti&nbsp;project in the&nbsp;Positive Change: Social Good: Brands and Non-Profits&nbsp;category.



The silver was awarded to the&nbsp;EVERYBODY GUC GUC&nbsp;project by Studenac, Imago Ogilvy, and Ascanius Media in the&nbsp;Beverages&nbsp;category, as well as&nbsp;Bolji online&nbsp;by A1 Hrvatska and its primary agency BBDO Zagreb and its associate REAL GRUPA in the&nbsp;Telecommunications&nbsp;category. The silver award also went to&nbsp;Mali veliki talenti&nbsp;by Konzum plus and ZOO agencija with its partners TCC Global and STUDIO NEXUS in the&nbsp;Retail and E-commerce&nbsp;category.



There were two winners of the bronze award. The first winners are Podravka and Kofein agency, and their associates Enterwell, Vertigo Media, SeekandHit i OMD MEDIA for the&nbsp;Ketching up with the competition&nbsp;in the&nbsp;Food&nbsp;category and the second winners of the bronze award are kompare.hr, Imago Ogilvy, Tvoj Domagoj i Riba ribi grize rep for their&nbsp;USPOREDIVO BOLJE&nbsp;project in the&nbsp;Retail and E-commerce&nbsp;category.



This gathering of the communications community and their great mood has made the celebration of the most effective Croatian marketing projects more special and closed yet another DK Festival edition on a fun note.



Head to our <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener">Showcase</a> and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against). Watch the video recaps, take notes, and aim higher.



Featured image: Emica Elvedji/PIXSELL

Effie

<h2 class="wp-block-heading has-large-font-size">BalCannes 2025 entries are now closed</h2>



That’s it — entries are in, and the deadline has passed! Huge thanks to everyone who joined in. We can’t wait to dive into your creative work and see who’s bringing the best ideas to the table this year.



We're all about uniting the industry, so this year, we've taken the extra step and made our Entry Guide available in every language of the BalCannes:



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731683490/EN_Entry-Guide-BalCannes-Awards-2025_899202a64/EN_Entry-Guide-BalCannes-Awards-2025_899202a64.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[ENG] Entry Guide</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731683493/BIH_Pravilnik-BalCannes-Awards-2025/BIH_Pravilnik-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[BOS] Pravilnik</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328968/HRV_Pravilnik-BalCannes-Awards-2025/HRV_Pravilnik-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[HRV] Pravilnik</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328972/MKD_ВОДИЧ-ЗА-ПРИЈАВУВАЊЕ-BalCannes-Awards-2025/MKD_ВОДИЧ-ЗА-ПРИЈАВУВАЊЕ-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[MKD] Водич за пријавување</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328954/SLO_Prirocnik-za-prijave-BalCannes-Awards-2025/SLO_Prirocnik-za-prijave-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[SLV] Priročnik za prijave</a></li>
</ul>



<ul class="wp-block-list">
<li><a href="https://res.cloudinary.com/dgzjet5jn/images/v1731328983/SRP_Pravilnik-BalCannes-Awards-2025/SRP_Pravilnik-BalCannes-Awards-2025.pdf?_i=AA" target="_blank" rel="noreferrer noopener">[SRP] Pravilnik</a></li>
</ul>



This year, we brought new categories, a fresh Design track, and some exciting perks — like a free first entry and our special 3 + 1, 6 + 2, 9 + 3 deal. Now, all that’s left is to see what made the cut.



Want to check out last year’s best work? You can find <a href="https://danikomunikacija.com/news/regional-experts-awarded-the-best-of-creativity-from-bih-croatia-north-macedonia-serbia-and-slovenia-at-balcannes" target="_blank" rel="noreferrer noopener">the list of 2024 winners</a> or dive into <a href="https://res.cloudinary.com/dgzjet5jn/images/v1716896038/BalCannes-Report-2024/BalCannes-Report-2024.pdf?_i=AA" target="_blank" rel="noreferrer noopener">the BalCannes Report</a> for the ultimate industry breakdown.



Didn’t make it this time? No hard feelings — there’s always next year. And hey, don’t blame us, we’re just here to celebrate the best of the best. The <a href="https://www.danikomunikacija.com/news/meet-the-experts-wholl-crown-the-regions-best-at-balcannes" target="_blank" rel="noreferrer noopener">jury</a> calls the shots.



Head to our <a href="https://danikomunikacija.com/showcase" target="_blank" rel="noreferrer noopener">Showcase</a> and dive into last year’s winning entries — a front-row seat to the best-of-the-best (and a reminder of what you’re up against). Watch the video recaps, take notes, and aim higher.



Photo: Emica Elvedji/PIXSELL

Awards

BalCannes

Effie

IdejaX

MIXX

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